Going Large

Ever since the shift of consumer preference to healthier lifestyles, manufacturers have been boosting the volume of their products to satisfy the market's demand. Take these two beverages for example: Del Monte has recently launched a 1-Liter Fit'n Right juice drink in their product line. On the other hand, URC felt that their 1-Liter C2 Tea Drink wasn't enough to satisfy their customers so they launched a gigantic 1.5 -Liter variety. It was the biggest bottled ready-to-drink tea I've ever seen.

So, what are the implications of such quantity upgrades? First, it obviously means that the demand in consumption for such healthy products is so high that manufacturers can afford to create large-scale version of their goods. In theory, the number of heavy consumers makes it viable for companies to increase their product's volume per package and lower the costs. Second, the bigger quantities can also mean that the products have gone beyond personal consumption and spilled over into groups. The sense of a healthier lifestyle is now an ideal that is shared by people within communities and families. A bigger bottle of juice or tea shows more than just the magnitude of consumption. It exhibits the kind of lifestyle people want to share with each other and achieve together.