Saturday, December 19, 2009

Jack n Jill Wafrets

I really find it amusing how URC has a quick answer to almost anything its competitors throw at it. Not only do they counteract the competition, they make their products better. I guess that's what is expected of a dominant industry player. Jack n Jill's new snack product is similar to Monde's Sumo Wafers in every way, except of one crucial thing. They are both individually packed in sets of four wafer sticks to preserve freshness. The wafers of both brands have the same length. The texture and taste are equally good. However, Jack n Jill Wafrets are infused with more chocolate cream. If you compare the two snacks, Wafrets is filled with cream up to the brim, while the interior of Sumo Wafers is lined with a thin layer of chocolate. Thus it has more flavor and it is more satisfying. It may be a slight difference, but it is significant enough to improve the product tenfold.

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