Friday, November 27, 2009

Premium Cookies for the Upper Market

From product to packaging, Jack n Jill created a variant of Cream-O that targets the upper market class. The name "Premium" is an immediate indication that the cookies are creating its own niche, different from the other varieties. It has a glossy gold-colored packaging to give it a luxurious presentation. The appearance and taste of the biscuits themselves are also far from being ordinary. The cookies are filled with chocolate cream and they are covered in even more chocolate! I noticed that the chocolate is not the usual sugary-sweet type normally used in other cookie and biscuit products of URC. Instead, the cookies have a bitter-sweet chocolate taste. They capture the essence and rich flavors of pure cocoa. If I were to make a comparison, I would say that Cream-O Premium is close to eating chocolate fudge cookies. It is a really great fix for chocolate cookie addicts.

Sadly, the product is also luxurious when it comes to its price. At around Php 7.00, a pack of Cream-O premium contains only two cookies, whereas the classic Cream-O has three pieces for the same price. But if you want more flavor for your money instead of quantity, then Cream-O premium is really worth trying out.

Note: For those who want a milder chocolate sandwich cookies, Cream-O premium filled with Vanilla cream is also available.

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