Sunday, April 26, 2009

Bottled Sago and Gulaman Drink Out in the Market!



A few weeks ago while buying some groceries, a new product caught my attention. It's a bottled sago and gulaman drink called SnG. It's the traditional pinoy snack re-engineered for the global market. It is manufactured by Nativo Nutritionals and the company exports it to Europe and the United States. At first glance, I would be skeptical about the concept of such a bottled drink. Marketing it would be difficult since it is a common beverage that you would find anywhere around the Metro. But what differentiates it from the regular drink is that it is flavored. It is also hygienically produced and handled so the consumer can be sure it is 100% safe. Besides this, I think their target market is not the local but the foreign market. Sold at P24.50 per 350mL bottle, I think the price is pretty reasonable. As for the taste? I have only tasted the apple variety. The sweetness is intense but it is only slightly overpowered by the fruit flavor. Not an ideal beverage for those avoiding too much sugar intake. This new food product is a good refreshment for kids and for foreigners who want a taste of the pinoy snack drink. I congratulate Nativo Nutritionals for bringing this traditional Filipino beverage to the global market. But I believe the group of Clarissa and April should also be given credit for pioneering this concept in their LS project one year earlier.

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